This video is a treat for the eyes as well as a stunning success story!

In 2009 these people dared  to do their all-too-crucial advertising in a way that had never been done before. It cost less and surpassed all their wildest expectations. What did they do? They launched an embedded “ski-porn” video email strategy that had guests flooding the resorts with reservations within 2 weeks. In case you wondered about the efficacy of social media marketing … the results from a well thought out strategy can be HUGE! This is their story