Your SEO keywords are probably outdated if… You’re writing quality content. You’re posting at least once a week. You’ve optimized your site for social media sharing. And yet the traffic coming to your site only stays around for a short time and then bounces out before they can get to know you better or comment. What’s going on here? Trends move awfully fast online and you’re really smart to research your keywords every year just to be sure you’re on target with attracting the kinds of people who are actually, really interested in what you do. It also helps to create an ideal client profile to consider, but that’s a future post. I did this recently and it was very enlightening.
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Required reading for every PR pro looking to boost their campaign!