If you want people to pay attention to your brand online, clearly communicate authority via your site (and application’s) written and visual cues. Give your potential clients reasons to feel safe about trusting you.
As you may know, my hubs is a serious Nerd. Ever since he heard that Google is going to cancel it’s Google Reader product he’s been quietly mourning and shaking his head in disbelief. Minus the “big people” words, this video tells the story pretty well. It’s hilarious, at least. 🙂 There’s still hope. Hubs […]
Blog, Marketing Without Hype, Minding Your Business, Online Reputation Management, Putting Your Best Foot Forward, Social Influence, Your Brand
Playing to the Cheap Seats sounds horrible, awful… cheap. The link I provided shares the history of this saying, but in case you want to stay here with me all warm and fuzzy, I’ll just say that it refers to keeping people entertained/engaged at the simplest level, even if they’re not your primary audience. Some […]