With online reputation management, an ounce of prevention is worth a pound of cure if a crisis arises. Having a well put together network is crucial.
You set the tone for your online communities. Rise above any pettiness that comes your way and move that conversation to a private channel, like email.
Mattel just ignored these people and another company jumped on the opportunity to do something both so rewarding and financially clever. Listen to what people are telling you online! This could have been the easiest slam-dunk for Mattel. Instead it’s more of a dunk.