Sesame Street knows how to hold the attention of the hardest group around: small children! Using the Contrast effect to get children’s brain’s going is pretty well brilliant and works with us grown ups too. Surprisingly well ~
Positive Online Reputation Management
Amplify Your Good, Blog, How To Sell Your Art Online, Marketing 101 Courses, Positive Online Reputation Management
Blog, Creative Visibility Marketing Courses, How To Sell Your Art Online, Positive Online Reputation Management
I have clients who have used proximity bias to land their precious goods into the hands of major celebrities via gift bags at the Oscars. I have the same kind of necklace that Julia Roberts was photographed wearing and when I wear it… I feel just a tad more Pretty Woman than usual. Do I actually look any different?
Who knows? But that’s proximity bias at work.
Good news! You never have to feel sheepish again about marketing your art or skill with playfulness. Communication studies have long established that we remember and respond favorably to things that delight and surprise us. (Instead of putting us off or to sleep…) Now it’s demonstrably proven that your playfulness gives you a distinct […]