Just this morning I had the pleasure of giving a Keynote presentation to the Wispalooza 2011 Conference at the Flamingo Hotel in Vegas.
These are the most amazing technicians and business owners because they’re taking on the big (800 lb Gorilla) competitors like Charter, Comcast, and AT&T with their own fixed wireless networks – and winning.
The challenge was that most of these guys are Social Media adverse.
They fear hours of mindless chit-chat about the weather, coffee, and current events. I actually like that stuff, but hey, to each his own, right? 😉
They need a Social Strategy that takes into consideration their personalities, likes, dislikes, and strategic advantages.
I went into a lot more application and detail as I shared, but I hope you’ll enjoy this presentation. It starts theoretical and gets more specific about half way through. They were extremely attentive, engaged, and loved it because it fit THEM.