lori randall stradtman

  • Why Reputation matters NOW

    creative visibility online marketing courses alarm clock

    The Internet, today, is a global phenomenon, stirring up online trouble that can threaten millions of dollars in revenue, overnight. My book Online Reputation Management For Dummies was published in 2012. I shake my head in disbelief every time I realize how much the online world has changed since then. 

    One example? Since 2012, Twitter has become a primary communication tool for world events and fast-moving gossip. Twitter is part of why people like Greta Thunberg can find themselves, age 16, addressing the United Nations.

    Here’s another—with a big price tag. In 2018 Kylie Jenner tweeted “anyone else not open Snapchat anymore?” Snapchat lost a staggering $1.3 BILLION in revenue as other celebrities (and regular users) dropped their accounts.

    On a personal note, each of us needs to be equipped to create a positive, powerful online reputation. It’s your digital resume. To wit: In 2017, 70% of employers used social media to screen candidates—up from only 11% in 2006. (On the other side, a bad reputation can cost a company at least 10% more per hire.) 

    More? 75% of HR departments in the US are required to search job applicants online. 85% of US recruiters and HR professionals say that an employee’s online reputation influences their hiring decisions, with nearly 50% influenced to a great extent by a strong online reputation. 70% have rejected candidates based on information they found online and 57% are less likely to interview a candidate they can’t find online.

    Online Public Relations is a responsibility of the highest order. It requires having a solid understanding of how online influence works, and how to work with it. 

    For some examples of what NOT to do… Read on!

    In 2013 a disgruntled British Airways was so incensed over his customer service experience that he paid $1,000 to promote a Tweet showing a screenshot of his “Don’t fly @BritishAirways. Their customer service is horrendous.” British Airways Twitter graciously responded with: “Twitter feed is open 0900-1700 GMT.” There were over 77,000 impressions of that angry customer’s paid Twitter ad, and BA’s deeply lame response

    Alicia Keys, 15-time Grammy Award-winning singer and newly minted Global Creative Director for the 2013 BlackBerry 10 launch tweeted out a message via her… iPhone. As if that wasn’t enough, two years later, in 2015, BlackBerry urged its loyal Twitter following to keep up the brand conversation… via an iPhone tweet. (When’s the last time you saw somebody using a BlackBerry?)

    Another UK brand, Tesco, a supermarket chain, literally invited public humiliation in 2014. Fresh off a scandal involving their sales of horsemeat disguised as beef, Tesco tweeted that employees were “off to hit the hay…”

    Seoul Secret, a beauty brand, launched a new campaign for their skin-lightening cosmetics in 2016. I don’t have to tell you how well “White Makes You Win” was received world-wide.

    Then there was the time in 2017 when Republican Senator Ted Cruz liked a lascivious porn tweet via @tedcruz. Although he later blamed it on a staffer, Cruz woke up the next day to his name trending on Twitter and his team being bombarded with questions from reporters and constituents alike. 

    And finally, in 2019, Snapchat missed a chance to laugh things off when its support bot was trolled into having a (pretty hilarious) life of its own tweeting things like: “I’m lost but there are people running around naked, should I streak?” Snapchat’s inability to see the joke led to a tremendous loss of credibility among its celebrity users. 

    So yes, organizations and public figures experience sudden catastrophes. 

    Typically when their product/service suddenly hits online. Or, a visible person associated with the brand has a bad night, a bad breakup, a lapse in judgement, or maybe a jealous frenemy from high school.

    It can be sudden. 

    Such as when a healthcare service client got viciously maligned overnight by a disgruntled former employee and found themselves looking at losing their multi-million dollar business (and the care of several special needs people they loved.) 

    We can’t control everything. 

    But, in matters digital, just as in other areas of our business, it is possible to mitigate foreseeable risks. We can create an online platform via organic SEO and community building. We can center our efforts around doing the right thing for those who trust our brand enough to purchase goods or services from us. We can foster the kind of good will that will support our brand through any storm. 

    Got a Crisis brewing online? Or do you just want to strengthen your online presence? Please book a complimentary 15 minute consultation with me to see what we can do for you.

  • Reputation Alchemy in 2020

    hello lovely reputation alchemy

    With an entire world online during this unprecedented global pandemic, now is the time to brush up on your online image.

    I’ve said it before and I’ll say it again… Nothing is more valuable than your good name. 

    So much has happened since my book Online Reputation Management For Dummies published in 2012. When I take a moment to think about how much in the world has changed online over the past seven years I shake my head in wonder.

    • Twitter has become a primary communication tool for world events and fast-moving gossip. 
    • People like Greta Thunberg have risen to overnight celebrity. She’s 16 years old and has already addressed the United Nations.
    • There have been gigantic security breaches in governments, banking, and large corporations, resulting in sudden PR calamities.

    The Internet has become a global phenomenon, stirring up online trouble that can amount to millions of dollars in revenue overnight. 

    For example: 

    • In 2013, one disgruntled British Airways was so incensed over his customer service experience that he paid $1,000 to promote a Tweet in NYC that showed a screenshot of his “Don’t fly @BritishAirways. Their customer service is horrendous.” Rather than respond in a conciliatory manner and lead the discussion offline, they responded “Twitter feed is open 0900-1700 GMT.” Ouch… British Airways. There were over 77,000 impressions of that paid ad. 
    • In 2014, a UK brand leads public humiliation once more as Tesco, a supermarket chain, fresh off a scandal involving selling horsemeat disguised as beef, tweeted that employees were “off to hit the hay…”
    • In 2013, Alicia Keys, 15-time Grammy Award-winning singer and newly minted Global Creative Director for the BlackBerry 10 launch, tweeted out a message via her… iPhone. Two years later, in 2015, BlackBerry urged it’s loyal Twitter following to keep up the brand conversation… via an iPhone tweet. When’s the last time you saw somebody using a BlackBerry?
    • In 2016, Seoul Secret, a beauty brand, launched a“White makes you win” campaign for their skin-lightening cosmetics… I don’t have to tell you how well this message was received world-wide.
    • In 2017, Conservative Senator Ted Cruz liked a lascivious porn tweet via @tedcruz, later blaming it on a staffer’s mistake. Regardless of what actually happened, Cruz’s name was trending on Twitter when he awoke the next morning and his team was suddenly bombarded with questions form reporters and constituents alike. 
    • In 2018, Kylie Jenner tweeted, asking “anyone else not open Snapchat anymore?” Snapchat estimates that they lost a staggering $1.3 BILLION to other celebrities dropping their accounts, as well as regular users.
    • In 2019, Snapchat’s support bot gets trolled in savage fashion. It only takes a moment for trolling momentum to take hold, especially when it comes to an AI customer service bot ripe for being gamed by inventive people looking for a laugh. Within hours the auto-reply to unhappy users took on a hilarious life of it’s own with tweets such as this: “I’m lost but there are people running around naked, should I streak?” Snapchat, however, missed the joke and lost tremendous credibility among it’s celebrity users. 

    Despite some of these more entertaining blunders, online Public Relations is a responsibility of the highest order.

    If you’re at all self-conscious about something online that could reflect better on your and your business. Please contact me for a complimentary 15 minute discovery session. I promise you’ll have more clarity! 🙂

  • Black Friday Sale on Magnetic Marketing Course

    This only happens once a year!

    What would this world be like if every heart-centered person in the Healing Arts were able to share their skills with much bigger audiences, both on google and in social media? 

    With all my heart I’m delighted to be able to share my signature Magnetic Marketing course to up to a hundred people at a greatly reduced of $97 (you’ll be saving $200, down from $297) this Thanksgiving week. 

    We need each and every radiant one of you to shine brighter online. Right now. 

    Makes a stellar gift!!

    Have any questions about who this course is for or how much guidance is packed in there? No worries! Check out this link to learn everything: https://courses.social-media-design.com/how-to-sell-art-online/

    Much love,

    Lori 💕

    P.S. There’s always something magical that happens during an intuitive astrological reading. As we recognize truths that were there along, hidden, life unlocks in a beautiful way. 💌 Click here to book. I record these gems so we can relax and allow the magic to flow. After we’re done, I’ll send you our recording, as well as a written analysis of your cosmic blueprint that you can study at your leisure.

    Want to understand more? Please check out my newly published book on Amazon. It’s a fantastic gift that gives us a potent preview into to the most history-making events coming next year and how to make the most out of them:

    book cover The 2020 Guide Astrology of Happiness
    Please click to see the description ✨
  • Wonder Blasts The Soul

    Wonder blasts the soul – that is, the spiritual – and the skeleton, the body – the material. Wonder interprets life through the eyes of eternity while enjoying the moment, but never lets the moment’s revision exhaust the eternal.”

    Ravi Zacharias, Recapture The Wonder

    We’re feeling the changes:

    Brexit, globalization run amok, elections run via foreign bots driving public opinion. 

    I won’t bore you with more of what you already know. 

    I want to present a vision of something exciting and empowering.

    What would it be like if the Universe was conspiring to help us really come into our own, built in power and authority? Never before in human history have we been presented with such a compelling series of transits, set in a hyper-connected digital world while personal loneliness is epidemic. 

    Instead of hiding under the covers for the next couple years till this all blows over, we have a supremely potent opportunity to evolve by using these very same hugely transformative energies. I will be sharing exactly how to do that as we go through each transit. 

    Want to learn more without having to wait? Grab a copy of my book that tells what we can expect in 2020, and how to thrive in these transformational times.

    book cover to the 2020 guide astrology of happiness