branding

  • Uniform Connectedness: Curiously Fabulous Brain Pleasers Part 6

    Uniform Connectedness - How To Sell Your Art Online Course

    What does Uniform Connectedness mean and why talk about it?

    Uniform connectedness basically means that when we see a bunch of items colored or shaped the same way, our brains say “Oh! They GO together!” even if they’re very different.

    Back in 2000 I owned and ran a specialty boutique store known for having things NOBODY had in my part of the United States.

    pink dirty girl bath spray packaging- how to sell your art online courseI got to shop at the world’s biggest wholesale markets and learn how retail works in great detail. Every successful line has a unified look and story to go with it. For example, the Dirty Girl Soap line won awards for their clever and distinctive branding. Now they’re just a package design and soap junkie’s fond memory (that would be me).

    Consider fashion week.

    Every designer has a theme they’re working with, even if it’s bringing back Mom jeansa disturbing idea, to my mind.

    So when you want to SHOW your visitors that you have several pieces that go together, group them and give them a unified, though distinctive look. Like my blog posts of late. Each one is different, yet it has consistent unifying elements that tie it to my site’s overall look.

    I hope this helps! Please scroll down to the comments section and tell me what else you’d like to learn about in the area of online influence and positive attention.

     

    In case you missed these other marketing Brain Pleasers:

    Surprise!

    Teas Me

    Sequencing: One Byte At A Time

    Periodic Events

    Tell me a story, please!

     

    Over the years I’ve crafted a delicious recipe for joy and success online

    Roasted-Garlic-Macaroni-and-Cheese example for how to sell your art online course recipeIt works like one of those great recipes where you can play with the ingredients for the rest of your life as long as you get the proportions right on what matters most. There are probably a million ways to make mac and cheese, including gooey smoked gouda, and cheddary baked versions. Yet, you can create a new one every week if you want, because the basic recipe, the formula, works: noodles, gooey cheesy stuff to bind them, seasonings, and heat. The trick is in doing it WELL… 🙂

    If you’re looking at creating a global business and appreciate a playful, mythological perspective mingled with practical technical advice, I suggest you take my How To Sell Your Art Online course. It’s pays for itself almost immediately, it covers the basics, including the mental/emotional blocks most people experience, (and how to move through them!), and is the award-winning formula that works so well Wiley Publishing asked me to write a book about it for them.

    Take A Look.

    All my courses are money back guaranteed for any reason – for a year. So there’s nothing to lose but your time and profits… 😉

    You’ll have everything you need to know and more to decide whether creating a global brand is for you and you’ll have a detailed recipe for how to do it.

    LET’S GET STARTED 🙂

  • Snackable Persuasion: Authority, or Why I Let My Dentist Put His Hands In My Mouth

    Austin Powers
    Photo Credit and Apologies to Austin Powers!

    Snackable Persuasion: Authority, or

    Why I Let My Dentist Put His Hands In My Mouth

    I actually like my dentist. He’s a nice, experienced man who is intensely fascinated with dentistry. He also just saved me a tremendous amount of pain and money.

    After a routine cleaning, he gave me some priceless advice.

    It went something like this:

    Him: “Hon, I hate to tell you this. Everybody hates dentists for telling them things. But I have to tell you that you’re molar back there is going to break on you suddenly one day.”

    Me:… ?!? … Mmmphh?” (his hand was still in my mouth)

    Him: “Well, this one above it works like a little hammer every time you chew. It’s too long. And at the back of your mouth there honey there’s a lot more force than you think. It’s simple mechanics. Dentists don’t get taught about simple mechanics anymore! *cue speech on modern surgical approaches vs. practical mechanics*”

    Me: (eyes widening in horror) “gurrrgle… yes, that feels a lot better without your hand in my mouth, thanks. That’s very interesting! Is there any way to PREVENT my tooth from suddenly breaking one day?”

    Him: “Oh sure! It would only take a few seconds with you here and now in the chair. I won’t even charge you anything. Sue, give her a hit of that laughing gas, will you?”

    Me: (brightening at the thought of laughing gas, but still unconvinced) “How much will it hurt?”

    Him: “Not at all. I’ve done this thousands of times and have never hurt anybody. I promise I won’t hurt you. Will you trust me?”

    Me: “Ah… okay.”

    In less than a couple minutes, my prior anxiety soothed by laughing gas, I was out the door with a healthier bite and a lot of gratitude. It didn’t hurt and I can tell a difference when I chew. Now I’ll gladly refer him to my friends.

    Why did I trust him?

    • Experience: He’s been a licensed, practicing dentist for over 40 years.
    • Confidence: He’s successfully prevented tooth breakage over an observable period of time, having been in practice in the same community for over 40 years.
    • Assurance: He clearly communicated the process, what would happen, why it needed to happen, and how long it would take.

    If you want people to pay attention to your brand online, clearly communicate authority via your site (and application’s) written and visual cues. Give your potential clients reasons to feel safe about trusting you.

    Do you have any stories about following the lead and advice from a trusted authority? When’s the last time you had you teeth cleaned…? 😉 Please tell me in the comments below.

  • Sweet, Irresistable You: Writing Memorable Content

    Sweet and Irresistable arrangement of chocolatesEvery blogger wants their content to be deliciously memorable beyond the 20 seconds it took to read, right?

    I mean, we don’t invest our time, expertise, energy, and money into a blogging venture simply to have our thoughts forgotten right away as visitors chase another white rabbit.

    One proven tactic you can use is called:

    The Serial Position Effect.

    You’ll understand what I mean in less than a minute. It sounds fancy, but the serial position effect means that if you see an arrangement of:

    • things
    • people
    • pictures
    • written ideas
    • products
    • check boxes
    • choices

    Odds are good you’re going to remember the first or the last one. Items in the middle get lost even if they’re the most valuable.

    Remember, place the most important thing about your post first or last and people will remember it.

    What kinds of posts do you enjoy/remember the best? Please let us know what you think with a comment below.

    For more spot-on, valuable information please subscribe to my newsletter. It’s complimentary.

    Photo credit: Fallenangel1224

    The White Rabbit by Fallenangel1224

  • Doc Peg is IN!

    Peggy Herrman “This is perfect, exactly what I needed!! Thank you so much Lori!!”

    A while back Dr. Margaret Herrman, better known as Peggy Herrman had an attractive, but outdated website for The Herrman Group. She asked me to create a fresh approach for this established and award winning Conflict Resolution Consultancy that would preserve it’s well respected academic integrity while making it more accessible for “regular people” who need relief from conflict, whether it’s in the workplace, neighborhood, or church.

    She was ready to take on more clients and needed to learn about how to work with social media in order to sensitively build the trust that it takes for people to give her permission to tell them more about what she does, so I created the “Doc Peg is IN” approach for her because it feels like a radio talk show host where you call in with your problems and get help from the relationship Doctor. Peggy generously answers questions and can frequently be found contributing to professional groups on LinkedIn.

    She also has a thriving Facebook Page community, Twitter presence, and engaged audience on the site I created for her.

    Doc-Peg-is-IN

    After being social media designed she’s confident and successfully navigates social media like the professional that she is.