Even in nature and in the kitchen, proximity bias plays a powerful role, whether real or imagined.
And honestly, if we’re imagining it then we’re creating reality, aren’t we? Let’s take a closer look at proximity bias to see what it can do to help artists to sell their art online.
What Grows Together Goes Together
This is true for how our brains process the idea of things that are grouped together. We logically assume that they “go” together. It’s a deeply ingrained assumption.
It’s a visual shortcut.
For example, teen angst movies specialize in showing how powerful being part of the “in” group can be. It’s coolness by proxy.
You can use this proximity bias to make your offering stand out more favorably.
A Case Study for Successfully Using Proximity Bias:
I have clients who have used proximity bias to land their precious goods into the hands of major celebrities via gift bags at the Oscars. I have the same kind of necklace that Julia Roberts was photographed wearing and when I wear it… I feel just a tad more Pretty Woman than usual. Do I actually look any different?
Who knows? But that’s proximity bias at work.
How can you use proximity bias to group your offering with something that elevates it? Please scroll down to the comments below and share!
In case you missed these other marketing Brain Pleasers:
Sequencing: One Byte At A Time
Tell me a story, please!
Over the years I’ve crafted a tasty recipe that amplifies your good online
It works like one of those great recipes where you can play with the ingredients for the rest of your life as long as you get the proportions right on what matters most. There are probably a million ways to make mac and cheese, including gooey smoked gouda, and cheddary baked versions. Yet, you can create a new one every week if you want, because the basic recipe, the formula, works: noodles, gooey cheesy stuff to bind them, seasonings, and heat. The trick is in doing it WELL… 🙂
If you’re looking at creating a global business and appreciate a playful, mythological perspective mingled with practical technical advice, I suggest you take my How To Sell Your Art Online course. It’s pays for itself almost immediately, it covers the basics, including the mental/emotional blocks most people experience, (and how to move through them!), and is the award-winning formula that works so well Wiley Publishing asked me to write a book about it for them.
Take A Look.
All my courses are money back guaranteed for any reason – for a year. So there’s nothing to lose but your time and profits… 😉
You’ll have everything you need to know and more to decide whether creating a global brand is for you and you’ll have a detailed recipe for how to do it.