With a global pandemic well underway, it seems like the entire world is online. 

Jobs will shift. Lives will change. Nothing is going to be the same after 2020… and Nothing is more valuable than your good name when it comes to re-establishing yourself in this new world

Reputation Management – Digital Marketing

Nothing is more valuable than your good name. 

Think about this. 90% of consumers read online reviews BEFORE visiting a business, 84% of people trust online reviews as much as a personal recommendation, 74% of consumers say that positive reviews make them trust a local business more, and, every 1 star increase in a Yelp rating = a 5-9% increase in revenue. 

And then consider this. Companies risk losing 22% of business when potential customers find ONE negative article on the first page of search results. Business with TWO negatives on the first page of search results risk losing 44% of customers. THREE negative articles pushes the potential for lost customers up to 59.2% and FOUR negative articles will lose a business 70% of potential customers.

Here’s the truth. Nearly 50% of US adults Google before doing business. 45% say they have found something in an online search that made them decide not to do business with that person or organization, while 56% found positive reasons to go ahead and choose that business or person. 

The Internet, today, is a global phenomenon, stirring up online trouble that can threaten millions of dollars in revenue, overnight. My book Online Reputation Management For Dummies was published in 2012. I shake my head in disbelief every time I realize how much the online world has changed since then. (Explore some startling examples here. Most of them started in a careless moment and then caught fire.)