Have you ever been so excited about a show that you wanted to play in that fantasy world 365 days a year? HBO fanned the flames of excitement into full blown frenzy with their hit series True Blood.

I was lucky enough to attend this 90 minute SXSW panel discussion with the movers and shakers themselves who guided the wildfire phenomenon, and have created an easy to remember post with 3 takeaways for prospective online firestarters.

Want to read more? Here’s the link to my story for SmartBrief.

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Lori