Truche's I love NY necklace design
Truche's I love NY necklace design

A dear friend prominent in the Etsy community sent me this true “David and Goliath” story that demonstrates the power of online community. 

Urban Outfitters, featuring “clothing, accessories, and apartment items,”  appears to have ripped off the design of solo entrepreneur, Stevie K on Etsy.

This design-jacking by major brands has become a trend.

But when people with common interests band together, as the Etsy girls have here, even large corporations have to take notice and mend their ways if they don’t want to suffer the backlash of public opinion and resulting lost sales.

Have a look. It’s also amazing how word spread like wildfire online. 

In your opinion, what’s the most effective way Urban Outfitters could respond to this crisis? What would you do if a large company tried ripping off your work? Please scroll down to the comments below and share.

Photo credit: http://www.etsy.com/shop/truche/search?search_query=NY&order=date_desc&view_type=gallery&ref=shop_search

Lori