Comments Off on Black Friday Sale on Magnetic Marketing Course
What would this world be like if every heart-centered person in the Healing Arts were able to share their skills with much bigger audiences, both on google and in social media?
With all my heart I’m delighted to be able to share my signature Magnetic Marketing course to up to a hundred people at a greatly reduced of $97 (you’ll be saving $200, down from $297) this Thanksgiving week.
We need each and every radiant one of you to shine brighter online. Right now.
P.S. There’s always something magical that happens during an intuitive astrological reading. As we recognize truths that were there along, hidden, life unlocks in a beautiful way. 💌 Click here to book. I record these gems so we can relax and allow the magic to flow. After we’re done, I’ll send you our recording, as well as a written analysis of your cosmic blueprint that you can study at your leisure.
Want to understand more? Please check out my newly published book on Amazon. It’s a fantastic gift that gives us a potent preview into to the most history-making events coming next year and how to make the most out of them:
Comments Off on Shiny!! The Art of Liberating Ruthlessness.
Shiny!! On Cultivating The Art of Liberating Ruthlessness.
Most freelancers are creative. We just feel better doing our own thing. We’re that round peg in a square hole.
One of the biggest, most easy to miss obstacles for us to bring our craft (whatever it may be) fully to market is what I call the “SHINY!” state of mind. On my most *Shiny!!* days, it looks something like this:
Mailbox: “Here are tons of really cool things that you need to stay up to date on!”
Me: “Yeah, it IS really cool to learn ‘How To Track Dark Social Traffic,’ (even though I hire contractors for my deepest, darkest social spelunking for Online Reputation client kerfuffles.)
Facebook Feed: “Hey, did you see these cool new tools? Don’t you want to stay up to the minute on everything that could possibly pertain to you?”
Me: “It DOES look interesting. This would be a great thing for *insert student’s name here.* Maybe I should have a look and then see what else is out there to compare it with”
Instagram Feed: “Shiny!!! Look how well done this post is. See all the cool detail? See how you could work this idea?”
Me: “You’re right. That IS cool!! I need to do a lot more of that. Let’s do it right now!”
What’s wrong with being naturally inquisitive and geeky enough to want to research things and do them better? Nothing! Aaaaand… everything.
Being eternally open-minded and creative is a blast, until it’s time to get something to market. So what’s my thought on getting more to market and spending less attention on *SHINY?*
Cultivating The Liberating Art of Ruthlessness
Well, it feels evil and ruthless, right up until I remember that I have only a certain amount of attention to give on a daily basis. This stuff is all asking/demanding/conning/enticing me into paying attention by triggering that (in)famous “fear of missing out” among other things. By savagely cutting away at what’s unessential, trusting that I can indeed search for whatever it is I want to learn about, I can practice The Liberating Art of Ruthlessness.
May I share a fabulous, true story of “The Liberating Art of Ruthlessness” via a friend?
My friend, his wife, and their two Chihuahuas suddenly received great news. She got a fabulous new job!! Suddenly, they had 2 weeks to relocate from Atlanta to Queens. They had cars. They had excess furniture. They had job transitions to think through. He’s a well-known freelance journalist and she has a traditional job, so he had the flexibility to relocate their family in just 2 weeks. When I marveled, asking HOW DID YOU DO THAT?! He said “It’s simple. I just got really ruthless about what to keep, how to get rid of it, and what needed to happen to get us to the next place. I didn’t over analyze anything or try to make anything perfect. I just DID IT.”
So I’m embracing The Art of Liberating Ruthlessness today as I Unroll my email subscriptions. This tool has changed my world, although I do have to ‘Unroll” periodically to keep it current. It’s free, by the way. Just visit Unroll.me for details.
Do you cultivate The Liberating Art of Ruthlessness? If so, please share your tips and tricks!!
Are you currently feel you could be more effective, if only you didn’t have a pile of “Shiny!” you feel obligated to tend to? What do you think is at the bottom of all that “Shiny!” tending? Because I guarantee you it’s about a lot more than curiosity. I know mine is. It’s a perfectionism and fear of not being enough if I don’t have 457 new skills developed or refined on a weekly basis. More or less. 😉
What’s going on with you? Please scroll down and share if it helps you or somebody else!
My friend Richard Guha is one of those people I’m extremely grateful to know. He’s a former F100 CEO for Reliant Energy and others, Board Director, and Executive in & out of Residence, advising CEOs & CXOs. This post of his strikes a chord with my experiences, both as a consultant and somebody seeking advice. What’s your experience? Do you think he’s on to something?
“People are not likely to accept advice and act on it.
I have spent many years mentoring, coaching and advising yet still find that many people run away from the help. So I try harder and they run away faster. Why is this? There are many reasons why we are really poor at learning from advice and feedback. Most people who leave a job voluntarily do for lack of feedback, most mentoring programs of start-ups have limited success, and corporate advisors complain that they have limited impact. This is as relevant to a member of a Board of Directors as to a mentor of a start-up. I have done both, as well as coached individuals, very many times, and want to pass on what I have learned. Among these are the following:
We hate change.
As Alan Deutschman pointed out in Fast Company, there is hard scientific data to support this and explain why. http://www.fastcompany.com/52717/change-or-die
The Dunning-Kruger effect describes a research backed finding that people who are unskilled in any area tend to over-estimate their competence http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect , while those who are highly skilled, tend to under-estimate theirs. Most people are not skilled in all the areas they are working in. So, a start-up founder is probably not an expert in doing so. It takes years of doing one thing to acquire real skill in it. Watching “Law & Order” will not make you a detective or prosecutor. It always amazes me when I really dig deeply into many professions, such as teaching or law, how much real skill has taken years of thoughtful practice to learn.
While Malcolm Gladwell popularized the work of K. Anders Ericsson to say that you need 10,000 hours of concentrated practice to become good at anything, the original work is more nuanced http://projects.ict.usc.edu/itw/gel/EricssonDeliberatePracticePR93.pdf but still emphasizes the role of time and practice to become expert.
While mentoring and advising are attempts to short-circuit these barriers, people are not naturally good at accepting mentoring. However, it can be learned. As Doug Stone and Sheila Heen, who teach at Harvard Law school have shown http://youtu.be/t2d_O77F8-I. People want feedback, but only of the positive kind – appreciation. If they get this, then they usually switch off to further coaching. However, if they get criticized, they have hurt feelings and reduce the pain by not listening any more. Few people really like getting blunt feedback and this means that much mentoring, coaching or advice is wasted.
As someone who has coached individuals, advised large corporations and mentored start-ups for over 40 years, I have learned a few lessons to improve effectiveness. These are simple sounding, but not easy to implement. Many people think that they can simply mentor, coach or advise based on theirs skills, but do not recognize that these require a completely new set of skills.
* Make sure that the mentee understands that you have their best interests at heart.
* Agree structure beforehand so that the emotion is minimized.
* Make it a non-threatening dialog, so that the mentee is also providing feedback and tells the mentor what they accept and what they don’t. This should be recognized as a way to make the advice more relevant and meaningful.
* The coach has to make input brief. “Sound-bites” are essential. People do not listen well in long stretches.
* Use “active listening.” First developed by Carl Rogers, this should be used by both advisor and the person receiving advice. The mentor has to engage in a dialog so that the mentee reacts, responds and shows that the help has been internalized. The mentee also has to have the opportunity to modify the advice working with the mentor to do so.
So, it is not simply a matter of shouting louder, but of both the advisor and the person advised being conscious of the dangers and working around them.”