Branding

  • Black Friday Sale on Magnetic Marketing Course

    This only happens once a year!

    What would this world be like if every heart-centered person in the Healing Arts were able to share their skills with much bigger audiences, both on google and in social media? 

    With all my heart I’m delighted to be able to share my signature Magnetic Marketing course to up to a hundred people at a greatly reduced of $97 (you’ll be saving $200, down from $297) this Thanksgiving week. 

    We need each and every radiant one of you to shine brighter online. Right now. 

    Makes a stellar gift!!

    Have any questions about who this course is for or how much guidance is packed in there? No worries! Check out this link to learn everything: https://courses.social-media-design.com/how-to-sell-art-online/

    Much love,

    Lori 💕

    P.S. There’s always something magical that happens during an intuitive astrological reading. As we recognize truths that were there along, hidden, life unlocks in a beautiful way. 💌 Click here to book. I record these gems so we can relax and allow the magic to flow. After we’re done, I’ll send you our recording, as well as a written analysis of your cosmic blueprint that you can study at your leisure.

    Want to understand more? Please check out my newly published book on Amazon. It’s a fantastic gift that gives us a potent preview into to the most history-making events coming next year and how to make the most out of them:

    book cover The 2020 Guide Astrology of Happiness
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  • Uniform Connectedness: Curiously Fabulous Brain Pleasers Part 6

    Uniform Connectedness - How To Sell Your Art Online Course

    What does Uniform Connectedness mean and why talk about it?

    Uniform connectedness basically means that when we see a bunch of items colored or shaped the same way, our brains say “Oh! They GO together!” even if they’re very different.

    Back in 2000 I owned and ran a specialty boutique store known for having things NOBODY had in my part of the United States.

    pink dirty girl bath spray packaging- how to sell your art online courseI got to shop at the world’s biggest wholesale markets and learn how retail works in great detail. Every successful line has a unified look and story to go with it. For example, the Dirty Girl Soap line won awards for their clever and distinctive branding. Now they’re just a package design and soap junkie’s fond memory (that would be me).

    Consider fashion week.

    Every designer has a theme they’re working with, even if it’s bringing back Mom jeansa disturbing idea, to my mind.

    So when you want to SHOW your visitors that you have several pieces that go together, group them and give them a unified, though distinctive look. Like my blog posts of late. Each one is different, yet it has consistent unifying elements that tie it to my site’s overall look.

    I hope this helps! Please scroll down to the comments section and tell me what else you’d like to learn about in the area of online influence and positive attention.

     

    In case you missed these other marketing Brain Pleasers:

    Surprise!

    Teas Me

    Sequencing: One Byte At A Time

    Periodic Events

    Tell me a story, please!

     

    Over the years I’ve crafted a delicious recipe for joy and success online

    Roasted-Garlic-Macaroni-and-Cheese example for how to sell your art online course recipeIt works like one of those great recipes where you can play with the ingredients for the rest of your life as long as you get the proportions right on what matters most. There are probably a million ways to make mac and cheese, including gooey smoked gouda, and cheddary baked versions. Yet, you can create a new one every week if you want, because the basic recipe, the formula, works: noodles, gooey cheesy stuff to bind them, seasonings, and heat. The trick is in doing it WELL… 🙂

    If you’re looking at creating a global business and appreciate a playful, mythological perspective mingled with practical technical advice, I suggest you take my How To Sell Your Art Online course. It’s pays for itself almost immediately, it covers the basics, including the mental/emotional blocks most people experience, (and how to move through them!), and is the award-winning formula that works so well Wiley Publishing asked me to write a book about it for them.

    Take A Look.

    All my courses are money back guaranteed for any reason – for a year. So there’s nothing to lose but your time and profits… 😉

    You’ll have everything you need to know and more to decide whether creating a global brand is for you and you’ll have a detailed recipe for how to do it.

    LET’S GET STARTED 🙂

  • Claiming Your Brand Online

    Photo Credit: Clint Eastwood
    Photo Credit: Clint Eastwood

    Claiming Your Brand Online

    is a little like staking a claim in the Wild West days of U.S. History.

    There are few rules and fewer safeguards to your online reputation. You never know when  you’re going to find wonderful opportunities or face down thieves who will try to take it all away from you overnight.
    Before you can effectively reach your adoring public, er, target markets with your brand, you really need to be able to identify who they are, where they hang out, and what issues grab their attention.
    With online reputation management, an ounce of prevention is worth a pound of cure if a crisis arises. Having a well put together network is crucial.
    Some reasons why you need to share the networked love of your brand in more than a couple places:

    Easier for people to find you or your business

    Social networks have a search engine built right into them for finding your friends while you’re there. Being accessible on a network people enjoy contributes to a positive sense of familiarity with your brand.

    Improves your rank on search engines

    Your name will show up closer to the top of the normal search results because it came from
    different places.

    Encourages a sense of familiarity

    Being seen in all the same places normally turns to trust after people have a series of
    consistently positive interactions.

    Keeps posers from faking your online identity

    Celebrities and public figures aren’t the only people who might have their name used without permission online! Any disturbed person with internet access and a grudge can create
    profiles with unflattering pictures in your name. You can prevent this by getting
    on those networks first, even if you don’t plan on being consistently active on
    that network. As I learned from interviewing L. Lin Wood, a world famous Defamation Litigator for celebrities and politicians,
    “it’s going to take several years before our legal system can address defamation issues online. It’s just too new of an area. Better safe than sorry.”

    Eliminates risk of name squatting

    This is a close cousin to the fake identity we discussed above. Name squatters are typically
    happy to take money from you for the use of your own name, that
    they got for free online. Beat them to it and save your time and money!

    Need help pulling together a social network? Are you in a misunderstood industry or are there persistent negatives about you on Google? 

    I’d like to help. People come to me with problems that the biggest PR agencies can’t handle, because of tricky issues online. Contact me if you’re ready to take control of your reputation online!

     

     

  • The Ultimate Guide to Personalizing Your Posts

    This morning it happened again…

    While chatting on Twitter with people I follow, a not-to-be-named guy and I had an alarming discussion:

    Me: What’s on your agenda today?

    Him: Creating awesome and Rockin

    Me: Sounds good! What kind? 🙂

    Him: Content and engagement my friend.

    Me: ?!??Vintage Pepto Bismol Ad

    Would it surprise you to learn that he’s a professional Social Media consultant? I had to pop a Pepto and recover.

    This “Dazzle the Dullards!” approach isn’t new, but it’s truly insulting… and ineffective.

    Really connecting with people and making long distance friends via social media is a lot like falling in love. It’s terribly hard to exactly define, but you just know when it’s happening.

    Social Media is the most personal medium possible without being face to face. It’s easy to forget that a lot gets lost in translation when we’re entering information into a faceless electronic device.

    Here’s the Ultimate Guide to Personalizing Your Posts:

    Use a little imagination to picture actual people you respect and like on the other end of these electronic devices… and some emotion. If you can’t muster this up easily then use it as a cue to refocus your message until you’re energized with it and can carry that across these packets and pixels we rely on so much to communicate.

    What do you think? Have I left anything out here?