Amplify Your Good

  • Black Friday Sale on Magnetic Marketing Course

    This only happens once a year!

    What would this world be like if every heart-centered person in the Healing Arts were able to share their skills with much bigger audiences, both on google and in social media? 

    With all my heart I’m delighted to be able to share my signature Magnetic Marketing course to up to a hundred people at a greatly reduced of $97 (you’ll be saving $200, down from $297) this Thanksgiving week. 

    We need each and every radiant one of you to shine brighter online. Right now. 

    Makes a stellar gift!!

    Have any questions about who this course is for or how much guidance is packed in there? No worries! Check out this link to learn everything: https://courses.social-media-design.com/how-to-sell-art-online/

    Much love,

    Lori 💕

    P.S. There’s always something magical that happens during an intuitive astrological reading. As we recognize truths that were there along, hidden, life unlocks in a beautiful way. 💌 Click here to book. I record these gems so we can relax and allow the magic to flow. After we’re done, I’ll send you our recording, as well as a written analysis of your cosmic blueprint that you can study at your leisure.

    Want to understand more? Please check out my newly published book on Amazon. It’s a fantastic gift that gives us a potent preview into to the most history-making events coming next year and how to make the most out of them:

    book cover The 2020 Guide Astrology of Happiness
    Please click to see the description ✨
  • Shiny!! The Art of Liberating Ruthlessness.

    Ruthless People
    Ruthless People
    Year: 1986
    Director: Jim Abrahams, David Zucker et Jerry Zucker
    Bette Midler

    Shiny!! On Cultivating The Art of  Liberating Ruthlessness.

    Most freelancers are creative. We just feel better doing our own thing. We’re that round peg in a square hole.

    One of the biggest, most easy to miss obstacles for us to bring our craft (whatever it may be) fully to market is what I call the “SHINY!” state of mind. On my most *Shiny!!* days, it looks something like this:

     

     

     

    Mailbox: “Here are tons of really cool things that you need to stay up to date on!

    Me: “Yeah, it IS really cool to learn ‘How To Track Dark Social Traffic,’ (even though I hire contractors for my deepest, darkest social spelunking for Online Reputation client kerfuffles.)

    Facebook Feed:Hey, did you see these cool new tools? Don’t you want to stay up to the minute on everything that could possibly pertain to you?”

    Me: “It DOES look interesting. This would be a great thing for *insert student’s name here.* Maybe I should have a look and then see what else is out there to compare it with”

    Instagram Feed: “Shiny!!! Look how well done this post is. See all the cool detail? See how you could work this idea?”

    Me: “You’re right. That IS cool!! I need to do a lot more of that. Let’s do it right now!”

    What’s wrong with being naturally inquisitive and geeky enough to want to research things and do them better? Nothing! Aaaaand… everything.

    Being eternally open-minded and creative is a blast, until it’s time to get something to market. So what’s my thought on getting more to market and spending less attention on *SHINY?*

    Cultivating The Liberating Art of Ruthlessness

    Well, it feels evil and ruthless, right up until I remember that I have only a certain amount of attention to give on a daily basis. This stuff is all asking/demanding/conning/enticing me into paying attention by triggering that (in)famous “fear of missing out” among other things. By savagely cutting away at what’s unessential, trusting that I can indeed search for whatever it is I want to learn about, I can practice The Liberating Art of Ruthlessness.

    May I share a fabulous, true story of “The Liberating Art of Ruthlessness” via a friend?

    My friend, his wife, and their two Chihuahuas suddenly received great news. She got a fabulous new job!! Suddenly, they had 2 weeks to relocate from Atlanta to Queens. They had cars. They had excess furniture. They had job transitions to think through. He’s a well-known freelance journalist and she has a traditional job, so he had the flexibility to relocate their family in just 2 weeks. When I marveled, asking HOW DID YOU DO THAT?! He said “It’s simple. I just got really ruthless about what to keep, how to get rid of it, and what needed to happen to get us to the next place. I didn’t over analyze anything or try to make anything perfect. I just DID IT.”

    So I’m embracing The Art of Liberating Ruthlessness today as I Unroll my email subscriptions. This tool has changed my world, although I do have to ‘Unroll” periodically to keep it current. It’s free, by the way. Just visit Unroll.me for details.

    Do you cultivate The Liberating Art of Ruthlessness? If so, please share your tips and tricks!!

    Are you currently feel you could be more effective, if only you didn’t have a pile of “Shiny!” you feel obligated to tend to? What do you think is at the bottom of all that “Shiny!” tending? Because I guarantee you it’s about a lot more than curiosity. I know mine is. It’s a perfectionism and fear of not being enough if I don’t have 457 new skills developed or refined on a weekly basis. More or less. 😉

    What’s going on with you? Please scroll down and share if it helps you or somebody else!

     

  • Affect Heuristic: Curiously Fab Brain Pleasers Part 12

    just the facts joe friday dragnet What is Affect Heuristic? And can I catch it?

    Affect Heuristic means that we tend to perceive what’s in front of us based on our… mood. Yeah. When you’re in a crabby mood, most of what you see and experience will tend to be processed through that “crabby” lens. And yes, it IS catchy, unless you consciously decide what kind of mood you choose to be in, which can be tricky, but is optimal.

    You can help your visitors by giving them something to feel good about before laying facts on them.

    We have an interesting balance these days because getting to the point is really valued, yet your point can be forgotten too soon if you don’t make it sensory, lighten our mood with humor or pleasure. Or, if you want to go over to the dark side of the force, fear. It’s also a powerful attention getter, but it creates other little online monsters to deal with.

    As the author of Online Reputation Management For Dummies,

    I could tell you stories for years about this and that situation gone horribly wrong, but I won’t. Just remember to dish out what you’d want to be served (kind, calm assertiveness) and 90% of issues resolve themselves.

    In case you missed these other marketing Brain Pleasers:

    Surprise!

    Teas Me

    Sequencing: One Byte At A Time

    Periodic Events

    Tell me a story, please!

    Over the years I’ve crafted a delicious recipe for amplifying your good online

    Roasted-Garlic-Macaroni-and-Cheese example for how to sell your art online course recipeIt works like one of those great recipes where you can play with the ingredients for the rest of your life as long as you get the proportions right on what matters most. There are probably a million ways to make mac and cheese, including gooey smoked gouda, and cheddary baked versions. Yet, you can create a new one every week if you want, because the basic recipe, the formula, works: noodles, gooey cheesy stuff to bind them, seasonings, and heat. The trick is in doing it WELL… 🙂

    If you’re looking at creating a global business and appreciate a playful, mythological perspective mingled with practical technical advice, I suggest you take my How To Sell Your Art Online course. It’s pays for itself almost immediately, it covers the basics, including the mental/emotional blocks most people experience, (and how to move through them!), and is the award-winning formula that works so well Wiley Publishing asked me to write a book about it for them.

    Take A Look.

    All my courses are money back guaranteed for any reason – for a year. So there’s nothing to lose but your time and profits… 😉

    You’ll have everything you need to know and more to decide whether creating a global brand is for you and you’ll have a detailed recipe for how to do it.

    LET’S GET STARTED 🙂

  • Contrast: Curiously Fabulous Brain Pleasers Part 11

    Kermit the frog saying Contrast Curiously Fab Brain PleaserSesame Street knows how to hold the attention of the hardest group around: small children! Using the Contrast effect to get children’s brain’s going is pretty well brilliant and works with us grown ups too. Surprisingly well ~

    How to use Contrast?

    Use colors, shapes, even timing of your shares to stand out. This works best when you already have a unifying theme around what you share online. If we’re used to hearing from you on Monday mornings and you mix it up just that once, our attention is aroused. If you post at irregular intervals you lose out on this potential benefit.

    What’s your blogging/social sharing rhythm like? Please scroll down to the comments below and share if you care to share.

    In case you missed these other marketing Brain Pleasers:

    Surprise!

    Teas Me

    Sequencing: One Byte At A Time

    Periodic Events

    Tell me a story, please!

    Over the years I’ve crafted a delicious recipe for amplifying your good online

    Roasted-Garlic-Macaroni-and-Cheese example for how to sell your art online course recipeIt works like one of those great recipes where you can play with the ingredients for the rest of your life as long as you get the proportions right on what matters most. There are probably a million ways to make mac and cheese, including gooey smoked gouda, and cheddary baked versions. Yet, you can create a new one every week if you want, because the basic recipe, the formula, works: noodles, gooey cheesy stuff to bind them, seasonings, and heat. The trick is in doing it WELL… 🙂

    If you’re looking at creating a global business and appreciate a playful, mythological perspective mingled with practical technical advice, I suggest you take my How To Sell Your Art Online course. It’s pays for itself almost immediately, it covers the basics, including the mental/emotional blocks most people experience, (and how to move through them!), and is the award-winning formula that works so well Wiley Publishing asked me to write a book about it for them.

    Take A Look.

    All my courses are money back guaranteed for any reason – for a year. So there’s nothing to lose but your time and profits… 😉

    You’ll have everything you need to know and more to decide whether creating a global brand is for you and you’ll have a detailed recipe for how to do it.

    LET’S GET STARTED 🙂