What is Affect Heuristic? And can I catch it?
Affect Heuristic means that we tend to perceive what’s in front of us based on our… mood. Yeah. When you’re in a crabby mood, most of what you see and experience will tend to be processed through that “crabby” lens. And yes, it IS catchy, unless you consciously decide what kind of mood you choose to be in, which can be tricky, but is optimal.
You can help your visitors by giving them something to feel good about before laying facts on them.
We have an interesting balance these days because getting to the point is really valued, yet your point can be forgotten too soon if you don’t make it sensory, lighten our mood with humor or pleasure. Or, if you want to go over to the dark side of the force, fear. It’s also a powerful attention getter, but it creates other little online monsters to deal with.
As the author of Online Reputation Management For Dummies,
I could tell you stories for years about this and that situation gone horribly wrong, but I won’t. Just remember to dish out what you’d want to be served (kind, calm assertiveness) and 90% of issues resolve themselves.
In case you missed these other marketing Brain Pleasers:
Sequencing: One Byte At A Time
Tell me a story, please!
Over the years I’ve crafted a delicious recipe for amplifying your good online
It works like one of those great recipes where you can play with the ingredients for the rest of your life as long as you get the proportions right on what matters most. There are probably a million ways to make mac and cheese, including gooey smoked gouda, and cheddary baked versions. Yet, you can create a new one every week if you want, because the basic recipe, the formula, works: noodles, gooey cheesy stuff to bind them, seasonings, and heat. The trick is in doing it WELL… 🙂
If you’re looking at creating a global business and appreciate a playful, mythological perspective mingled with practical technical advice, I suggest you take my How To Sell Your Art Online course. It’s pays for itself almost immediately, it covers the basics, including the mental/emotional blocks most people experience, (and how to move through them!), and is the award-winning formula that works so well Wiley Publishing asked me to write a book about it for them.
Take A Look.
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You’ll have everything you need to know and more to decide whether creating a global brand is for you and you’ll have a detailed recipe for how to do it.