A few weeks ago I wrote an indepth article for Social Media Examiner called 8 Keys to Blogging Success. I’m breaking it up into bite sized pieces and going into some more detail so that we can talk about this.
#6: Are You Helpful?
Via the Third Tribe, Chris Brogan once told me that the heart of good blogging is addressing people’s pain. Most of us are familiar with the saying “People don’t Google aspirin; they Google headache.”
Are you the kind of person who really enjoys helping people? This will be hugely helpful in writing posts that more people want to read.
Social Media Examiner is a phenomenal success story because it reliably publishes detailed posts that help people navigate social media.
Are you eager to help people with the “brain itch” that afflicts them in your subject area? If you want to blog about organic gardening, are you excited about dealing with all the “brain itch” questions that will inevitably come if you’re popular? It’s necessary to WANT to explore these issues as they arise. It will inspire your content.
Tomorrow we’ll cover the next key to Blogging success.
8 Keys to Blogging Success: Part 1
8 Keys to Blogging Success: Part 2
8 Keys to Blogging Success: Part 3
8 Keys to Blogging Success: Part 4
8 Keys to Blogging Success: Part 5