I love that moment when a great movie quickens something inside you and gets you (at least internally) shouting while shaking your fist.
That happened for me while watching Sully with a friend last night.
There was this moment where Sully’s wife and daughters were surrounded by a 24/7 Zombie Apocalypse of news trucks and greedy reporters hungry for any snippet of gossip on their lives, which, incidentally, have nothing whatsoever to do with the landing of a commercial airline on to the Hudson River in New York City. It doesn’t.
Who cares what breakfast cereal Sully (the suddenly famous pilot) eats? It’s balderdash.
But rant aside (and I love a good rant), this family faced a situation where anything could have happened. Smooth, harmonious lives and then sudden disruption on a Zombie Apocalypse scale erupts.
- Life feels horribly out of control.
- Life feels grossly unfair
- Life feels like it might very well bankrupt their lifestyle and their wallets.
I nearly burst into a passionate diatribe on why this is a golden opportunity for them, wrapped in disfigured, brain-eating disguise. But at least I waited until we were in the car before I launched, excitedly shaking my fist and baring my teeth as I described what I would do if I were their PR person during this crisis.
So here it is, in a nutshell:
Instead of hiding behind drawn curtains, Sully’s wife needed to purposefully stroll out on that front lawn and deliver HER message to the world about who they are and how they feel about things.
Thankfully justice won out for this family, but it doesn’t always, especially in the court of public opinion.
This couple needed to get their message together and
deliver it clearly, concisely, and powerfully.
Hiding, avoiding, and wishing the situation away simply don’t work online. Google never forgets. It needs fresh information to replace the old stories about you.
They could have used all that energy, that media buzz and public interest to create entirely new career paths for themselves. Imagine the possibilities.