Many needlessly wring their hands while their online house goes up in flames on Google.
You Can Protect Yourself
Effective online reputation is much more than a fabulous website, graphics, or a catchy tag line. It’s a sound network structure and contingency plans for worst case scenarios, complete with who-does-what-when in case of emergency.
When a tower is burning down, there’s no time for a series committee meetings deciding who’s going to bring the water and whether it should be filtered or not.
Every minute counts!
Increasingly digital news organizations race to post the most inflammatory, exciting stories possible, often without checking their facts, which only fans the flames.
Clear thinking/planning is much easier when there’s no crisis!
Is your brand ready to face sudden wildfire? If not, I’d like to help you create a Crisis Management Plan.
I can come to your home office for an afternoon, take charge and guide this process efficiently. Typically we meet in person, “off campus” in a relaxed setting, and knock out a Crisis Backup Plan. Together, decision makers in Legal, Marketing, Insurance, etc., and brainstorm worst case scenario plans of action, including who does what, and basic strategies that can be accessed immediately by all the right people, filed online under “Just In Case.”
Everybody sleeps better, knowing there’s a priceless fire drill evacuation plan in place.
Interested in having me help you create an Online Crisis Management Strategy? Contact me here.