Number 3 on Amazon’s Most Wished For in Public Relations July 2016: 

ORMFD #3 Most Wished For in PR 7-7-16






Online Reputation Management For Dummies
#2 Best Seller in Public Relations

In 2011, over Labor Day weekend, an acquisitions editor from Wiley Publishing contacted me from out of the blue. She wanted me to write a book for them on social media. It’s a good thing she reached out via email initially because I burst into tears and a spontaneous case of Tourette’s. She made me the official offer over the phone while I stood in Olivander’s Wand Shoppe in Harry Potter World at Universal Studios in Orlando, Florida.

You could have knocked me over with one of Fawke’s enchanted feathers.

I pulled together a book proposal for Online Reputation Management For Dummies within 2 weeks and waited… Until Christmas Eve, when she phoned me with the good news that my proposal had been chosen.

It was just meant to be.

Within a month of publication it made it up to the #2 spot in Public Relations, a jealously guarded category, and I snapped a quick screen shot to savor the moment.

Many thanks to Wiley Publishing! Asking me to write about Online Reputation Management meant learning a lot more about the nuts and bolts of how the Internet actually works, including privacy and security issues. I got to interview two actual founders of the Internet itself: Karl Auerbach and David Steele, among other distinguished and famous experts in their fields.

I had to dive deep into technical issues and learn how to think like a software engineer, even though my degree is in Communications. It was the perfect preparation for this phase of my life, even though I had no idea why I was immersing myself so deeply into technology and, to my great surprise, enjoying it immensely.

My father was in Computer Science in the late 60’s. He actually wore a pocket protector to work every day. He and my brother, a career alpha geek, discussed exciting (to them) new hardware and software developments over the dinner table frequently. Numerous Uncles, an Aunt, and Cousins followed the way of the Geek, each contributing mightily.

I swore I’d never have anything to do with boring old computers…

Like I said, some things were just meant to be in my life, but, like everything else, I had to do it my way, on my own terms.

So here are my terms: It has to combine my love of people and human communication with emerging, fascinating, right there on the edge, unregulated kind of technology, the kind nobody knows what to really do with yet. That’s me. And I’m fortunate enough to have an elite group of Alpha Geeks who are brilliant and generous enough to explain practical, nuts and bolts aspects of emerging technology and often surprisingly related issues or applications.

Here are some book reviews.