Today, trolling can refer to normal people with families and jobs who are simply overstimulated and emotionally hot about all this sociological mess. They feel backed into a corner, even though you posted on your own profile and didn’t call them out by name.
There was this moment where Sully’s wife and daughters were surrounded by a 24/7 Zombie Apocalypse of news trucks and greedy reporters hungry for any snippet of gossip on their lives, which, incidentally, have nothing whatsoever to do with the landing of a commercial airline on to the Hudson River in New York City. It doesn’t.
If the worst happens, if you’re BP Oil and there’s just been an another Gulf of Mexico spill, don’t hide behind massive PR boosts about how fabulous your company is. Tell them the truth about what’s happening and what you’re doing about it.