Sweet, Irresistable You: Writing Memorable Content

By On · 8 Comments · In Blog, Blogging, Creativity, Marketing, Social Presence, Writing
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Sweet and Irresistable arrangement of chocolatesEvery blogger wants their content to be deliciously memorable beyond the 20 seconds it took to read, right?

I mean, we don’t invest our time, expertise, energy, and money into a blogging venture simply to have our thoughts forgotten right away as visitors chase another white rabbit.

One proven tactic you can use is called:

The Serial Position Effect.

You’ll understand what I mean in less than a minute. It sounds fancy, but the serial position effect means that if you see an arrangement of:

  • things
  • people
  • pictures
  • written ideas
  • products
  • check boxes
  • choices

Odds are good you’re going to remember the first or the last one. Items in the middle get lost even if they’re the most valuable.

Remember, place the most important thing about your post first or last and people will remember it.

What kinds of posts do you enjoy/remember the best? Please let us know what you think with a comment below.

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Photo credit: Fallenangel1224

The White Rabbit by Fallenangel1224

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  • http://susansilver.info/ susansilver

    People don’t understand how really key this is. I have heard of this writing method called the “inverted pyramid” . Basically you get to your point in the first paragraph. Then you spend the rest of your writing to explain it. Many bloggers suggest this because searchers want the answer right away, they don’t want to scroll through content. If your into answers their query they will be more likely to read the rest of the post.

    [Reply]

    Lori_Randall Reply:
    January 28th, 2012 at 6:10 pm

    @susansilver You’re so right! When I was involved in Journalism we definitely wrote in the inverted pyramid style. “If it bleeds, it leads!” lol This does put the most memorable part first, so it works, but I’m not sure it’s effective for any kind of tutorial or logical process. It’s good for reporting news. :)

    [Reply]

  • http://twitter.com/Susan_Silver/status/163396537601363968/ Susan Silver (@Susan_Silver)

    I just left a comment in “Sweet, Irresistable You: Writing Memorable Content” http://t.co/4W7k1P0W

    [Reply]

    Lori Randall Stradtman Reply:
    January 28th, 2012 at 10:31 pm

    Thanks Susan!! :D

    [Reply]

    Lori Randall Stradtman Reply:
    February 8th, 2012 at 8:10 pm

    Thank you Susan!! :)

    [Reply]

  • http://twitter.com/bdorman264/status/163620296773996545/ (@bdorman264) (@bdorman264)

    Sweet, Irresistable You: Writing Memorable Content: http://t.co/s4D7eot4 (@Lori_Randall)

    [Reply]

  • http://twitter.com/Lori_Randall/status/163643563257765889/ (@Lori_Randall) (@Lori_Randall)

    Thanks Bill! @bdorman264: Sweet, Irresistable You: Writing Memorable Content: http://t.co/8xWOTuxZ (@Lori_Randall)

    [Reply]

  • http://twitter.com/wagnerwrites/status/163812192720924673/ (@wagnerwrites) (@wagnerwrites)

    Interesting fact about attention spans: Sweet, Irresistable You: Writing Memorable Content http://t.co/HpuZCh1u via @Lori_Randall

    [Reply]

About The Author

Lori Randall Stradtman

Hi! I'm currently authoring Online Reputation Management for Dummies, publishing September 2012, speak, consult, and use my 8 years experience in online community and social media to write for Social Media Examiner, Smart Brief, BlogWorld, and more. If you like this post, you'll probably enjoy my tutorials and straight up New Media savvy.

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